The Utility Warehouse
Business

All prices current as at 16 April 2007

Non-Geographic numbers

• Free set-up
• No minimum monthly commitment
• No minimum contract term
• Provides appearance of a "national" company
• Intelligent, flexible call routing options available
• Silver and gold numbers available for major campaigns
• Easy for people to call you.

We offer a range of non-geographic number services; Freephone (0800), LoCall Rate (0845) and National Rate (0870/0871) all at extremely competitive rates. Whichever non-geographic service you choose, all calls will be delivered to the UK landline number of your choice. We can even offer the flexibility of delivering calls to a UK mobile number or abroad to any of 16 major European destinations.

Depending on which type of non-geographic number you choose and the volume of calls you receive, you could receive a payment of up to 3.5p per minute from us while your customers are talking to you – that could be a significant contribution towards the cost of running your call centre.

And by using a non-geographic number in your marketing instead of a standard number, customers get the impression your company operates on a national basis and the perception is that bigger is probably better. So if you do not use a non-geographic number, now is the time to get one. If you do, why not check out our rates to see how much you could be saving – in many cases, you can even keep your existing non-geographic number and still benefit from our lower charges!

Freephone (0800/0808) Numbers
When responding to an advert, many customers choose the company that says it really wants your business; e.g. the one offering to pay for the call by using a Freephone number. So if you want to increase your response rate from crowded advertising media like Yellow Pages or local newspapers, there’s really no choice to make!

Benefits of a Freephone number
• Research shows that 64% of customers will call a Freephone number first.
• Consumers see 0800 numbers as a sign that the company really wants their business.
• Brilliant promotional tool. Using an 0800 number can increase response levels by up to 40% (source, Chartered Institute of Marketing).

Freephone numbers are free to the caller from any landline within the UK. The organisation who “owns” the Freephone number pays for the call, at rates starting from as little as 2.2p per minute.

LoCall rate (0845) numbers
With a LoCall rate number, the person calling the number pays a LoCall standard rate no matter where the organisation being called is based. These calls offer the perception that the company being called values the customer by subsidising the cost of calling them, although in reality the cost is often higher than for a standard local call and is rarely included in call bundles.

Each call routing option is subject to a £100 connection charge* and a £50
quarterly rental charge. *Customers may make one change per plan each calendar month free of charge. Any changes thereafter will be charged at £100 each.

If you need to record your incoming non-geographic number calls, we offer a network based bulk voice recording facility called “Replay”, where for just 0.75p per minute in addition to the standard call charges, we will record and store every call you receive. All the recordings can then be retrieved via a simple web browser interface. If you need to store the recorded messages for more than 28 days, we can archive the calls for just 50p per1000 minutes of stored message. The real benefit is to the organisation “owning” the number, as you are able to route the call intelligently wherever you are best resourced to deal with it, so it is ideal for companies with call centres in various locations.

Benefits of LoCall rate numbers
• Encourages potential customers to call your company.
• Lowers risk of misuse by callers, as they have to pay for the call as well.
• Intelligent, flexible routing options available.
• Cheaper to operate than “Freephone” numbers.

National rate (0870 / 0871) numbers
Customers calling your business on an 0870 / 0871 number pay a special national rate for their call, which gives you the opportunity to earn substantial additional revenues on all calls received on that number.

Benefits of national rate numbers
• Enormous potential to maximise income.
• Ensures customer loyalty.
• Earn money on incoming calls.
• Flexible, intelligent routing options available.

General
With any non-geographic number from the Utility Warehouse Discount Club for
Business, you can take advantage of our “Callcare” service. For just £4 a month,
this provides you with fully password protected access to our non-geographic
number management website, where you will be able to see full call statistics and
change the telephone number to which we deliver your calls (as well as giving
you access to various other useful features).

The following call routing options are available:-

Each call routing option is subject to a £100 connection charge* and a £50
quarterly rental charge.

*Customers may make one change per plan each calendar month free of charge. Any changes thereafter will be charged at £100 each.

If you need to record your incoming non-geographic number calls, we offer a network based bulk voice recording facility called “Replay”, where for just 0.75p per minute in addition to the standard call charges, we will record and store every call you receive. All the recordings can then be retrieved via a simple web browser interface. If you need to store the recorded messages for more than 28 days, we can archive the calls for just 50p per1000 minutes of stored message.

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